Tuesday, March 6, 2012

Reading #7

Manovich talks about the 5 principles of New Media: Numerical Representation, Modularity, Automation, Variability, and Transcoding. He talks about the role that these play in differentiating New Media from Old Media, and the way that these generate a more immersive experience.

Bjork's article talks about an app she made, that is a prime example of New Media. It not only plays music, but uses it to generate a visual component, combining the audio and visual components of the media device. Not only is the app cool, but it makes you feel like you're more a part of the music than if you were to just listen to it.

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